2004 - 2005 Winning Strategies

1. Vigorously attract non-members; aggressively market the ASQ Forum/Division Member type
   • Continue to leverage the Division website to deliver new products & services
     
• Re-direct Discussion Board visitors from "old" Yahoo Groups (pilots) to the new STAT website Groups. [Bob > Jackie]
  
• Create meta-tags (key words) that increase our hits on search engines [Mark > Jackie]
  
• Pilot a narrated version of existing PowerPoint presentations. [Bob]
  
• Add more "Free Stuff" on our website [Mark > Jackie]
  
  • Assign a tactical plan leader [Mark]
    
    • Develop a Free Stuff update process and schedule
      
    • Pilot with 1-2 recent internal-3M presentations [Bob]
      
    • Basic tools (hypothesis testing, t-tests, sampling) [Geoff]
      
    • Previous Statistical Thinking presentations [TBD]
      
    • Previously published articles with voice-overs
      
  • Short-term: Check on availability, suitability of previous material created by Lynne Hare, Roger Hoerl [Mark]
    
• Begin capturing email addresses (to promote e-Zines, tele-classes, other existing products):
  
  • Get our AWEBer.com link embedded into the "Free Stuff" webpage concurrent to the next Free Stuff product offering [Tom Bargerstoc]
2. Regular, frequent E-Zine mailings to members and non-members
• Develop a monthly schedule; assign authors, topics [Mark]
  
  • Promote Tele-classes, FTC, other existing products [All]
3. Pilot the Statistics Division "Tele-Class"
   • Determine current status [Tom Bargerstock]
     
     • Complete the 2003-2004 Tactical Plan
       
   • Determine feasibility of ASQ webinars process, procedures
     
   • Develop graduated fee schedules that promote Forum-level ASQ membership but also welcome non-members
     
4. Nurture, develop new alliances
   • Complete the 2005 - 2009 FTC Co-Sponsorship Agreement [Bob Brill, Gordon]
     
   • Pursue sponsorship of ASQ Healthcare Division's first annual conference [Ike Johns]
     
   • Agree to sponsor the ASQ Software Division's Pittsburgh conference - contribute $500 to the conference, per request. [Ike Johns]
     
5. Re-invigorate the Virtual Academy - Longer-term project (In the hopper; review at FTC)
   • Focus modules and activities on Statistical Thinking and the process approach
     
   • Market towards K-12 students and teachers
     
   • Incorporate hands-on learning style
     
   • Use lots of color, graphics, sound, animation
     
     • STAT to provide technical expertise; find web designer to create the modules
       
   • Provide links to other on-line learning sites