Testing 1 - 2 - 3: Experimental Design with Applications in Marketing and Service Operations
Johannes Ledolter and Arthur J. Swersey
This book is about the power of statistical experiments. In the past, books on experimental design focused almost entirely on manufacturing problems. In contrast, although this book is relevant to manufacturing and includes useful examples in that area, its emphasis is on applications to marketing and service operations. The authors provide a fresh and practical treatment of the key topics in designing and analyzing experiments. Testing in the business world is commonplace, and the usual approach is to change one factor at a time while holding other factors constant. This approach may seem logical and appealing, but, as the authors explain, it is highly inefficient, and may lead to wrong conclusions. The better method, the authors propose, is to test all factors simultaneously. Doing so not only reduces the costs of experimenting but also provides the decision-maker with better information. Throughout the book, the authors illustrate concepts with practical examples. In addition, the book includes a set of 13 separate real-world cases based on the actual implementation of experimental design methods.
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312 pages.
ISBN 978-0-80475-612-9.
7 x 10.
Soft Cover.
2007
Item: P1310
Member Price: $65.00
List/Forum-Division Price: $65.00
Related Products:
Testing 1 - 2 - 3: Experimental Design with Applications in Marketing and Service Operations
Johannes Ledolter and Arthur J. Swersey
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About the Author(s):
Johannes Ledolter is the C. Maxwell Stanley Professor of Management Sciences at the University of Iowa, and Professor of Statistics at the Vienna University of Economics and Business Administration.
Arthur J. Swersey is Professor of Operations Research at the Yale School of Management.
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