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The Path to Profitable Measures: 10 Steps to Feedback That Fuels Performance
Morgan, Mark W.

Turn your information flood into meaningful feedback with The Path to Profitable Measures. With 10 simple steps, author Mark Morgan shows you how to design, tailor, and use your unique set of indicators – your Scorecard – to provide a clear picture of progress toward your important business goals.

You won’t sort through jargon and you don’t need a background in statistics, quality, or computer science to follow Kathy, the marketing manager from a hypothetical television station, as she illustrates each step with examples and actions. This book is an easy-to-apply guide to give you, the working manager, practical tools and advice for using better feedback to achieve goals easier, faster, and with less hassle.

The Path to Profitable Measures will also help you evaluate your current measures. From an initial assessment, you quickly determine gaps in your existing feedback. It’s a complete, step-by-step reference for everything you need to know about using a comprehensive Scorecard that will spark your team’s performance toward significant financial, customer, operational, and employee results.

Any manager – from a CEO to a front-line supervisor – who wants to achieve better results and provide his or her team with meaningful feedback will benefit from this book. Wonderfully concise and conversationally written, this book will help you develop and use your personal managerial Scorecard, leading to better feedback and better business results.


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130 pages. ISBN 978-0-87389-649-8. 6 x 9. Softcover. 2005

Item: H1240
Member Price: $19.00
List/Forum-Division Price: $31.00


Related Products:

The Path to Profitable Measures: 10 Steps to Feedback That Fuels Performance
Morgan, Mark W.

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About the Author(s):
Mark Morgan is President of Momentum Performance Group, a firm that specializes in training, coaching, and consulting for better results through improved measures and feedback. Morgan co-authored Performance Scorecards: Measuring The Right Things In The Real World and authored Coaching: 50 Steps to Business Results. He has published more than a dozen articles on performance, measurement, and leadership.

Morgan has worked with more than 200 executive teams from Fidelity, Hasbro, Nortel, NASA, JP Morgan Chase, Boeing, BellSouth, the US EPA, Time Warner, and more than 60 other clients from government, education, and business. Formerly, Mark was the Director of Quality, Ethics, and Communication for Northrop Grumman’s Data Systems Division and the Manager for Quality with Grumman at NASA’s Johnson Space Center in Texas and at the Kennedy Space Center in Florida.

Morgan has an earned doctorate from the University of Florida and served as an Examiner for the Malcolm Baldrige National Quality award for three years.