Bringing Business Ethics to Life: Achieving Corporate Social Responsibility
Bjørn Andersen
Maintaining solid corporate ethics goes beyond just being a ‘feel good’ story or a good public relations angle. Organizations that demonstrate strong ethical commitments can gain a real competitive advantage over others by keeping employees happy and productive and keeping customers satisfied and loyal, while avoiding some of the unexpected pitfalls that may beset a less ethical organization. These factors all lead to a more stable and consistent organization, and will improve the bottom line and drives higher profits.The erosion of business ethics affects everyone, from the employees laid off, stockholders losing investments, to customers paying a higher price or receiving lesser quality. In Bringing Business Ethics to Life: Achieving Corporate Social Responsibility, best selling author Bjørn Andersen has written an easy to read yet powerful book demonstrating the need for solid ethics in every organization. Andersen first explains the importance of creating a strong ethical culture within every organization, demonstrating the positive effects it will have throughout the business. He then shows how business leaders can make this happen, by introducing a holistic value-driven and ethically based model of leadership and management that can bring about dramatic changes for any organization.
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352 pages.
ISBN 0873896211.
6 x 9.
Hardcover.
2004
Item: H1203
Member Price: $10.00
List/Forum-Division Price: $10.00
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Bringing Business Ethics to Life: Achieving Corporate Social Responsibility
Bjørn Andersen
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About the Author(s):
Bjørn Andersen is a professor in the Department of Production and Quality Engineering at the Norwegian University of Science and Technology (NTNU). He also holds a position as research director for the Productivity and Project Management department at SINTEF Technology and Society, one of Europe’s largest independent research organizations with an annual turnover of about $320 million. He has published a multitude of books, papers, and reports about performance and quality management. Andersen holds master’s and doctorate degrees from the Norwegian Institute of Technology, with a year of the doctorate undertaken at Rochester Institute of Technology.
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