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QICID: 24577

Title: The Impact of TQM on Organizational Innovativeness: Is It a Case of 'Chicken and Egg' Situation?

Copyright: ASQ
Author: Zairi, Mohamed
Organization: European Centre for TQM
Subject: Plan-Do-Check-Act (PDCA) cycle; Total Quality Management (TQM); Innovation; Breakthrough improvement; Customer focus; Business performance;
Series: ASQ World Conference on Quality and Improvement Proceedings, Houston, TX, Vol. 62, No. , May 2008, pp. 1-15

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Abstract: [This abstract is based on the author's abstract.] Customer-centric innovation is a holistic approach that entails innovative thinking from all perspectives using a closed loop approach based on the Plan-Do-Check-Act (PDCA) cycle. Similarly, total quality management (TQM) in a modern business context focuses on performance impact through innovative solutions and breakthrough thinking. The results of a study are examined to determine the validity of two propositions: (1) Innovative organizations seek to impact through quality, speed, and value in a customer-centric approach. (2) Quality organizations have to optimize a variety of dimensions concerned with consolidation, optimization, and innovation. To test these propositions, two groups of organizations were studied using the 9Cs model and the European Excellence model.

Number of pages: 15
Price for ASQ Members: $5.00
Price for List/Forum/Division: $10.00

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