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QICID: 24445
Title: Blurred Vision
Copyright: Douglas C. Wood
Author: Wood, Douglas C.
Organization:
Subject: Cost of quality (COQ), Business performance, Quality improvement (QI), Organizational learning;
Series: Quality Progress, Vol. 41, No. 7, July 2008, pp. 28-33
Abstract: A disconnect among cost, quality, and business objectives appears to have become more common in recent years. It seems the push to improve the bottom line has resulted in a deep divide between quality and improvement. In today’s world of quality, many approaches have been developed and many books written on the subject. Perhaps too much information about quality is heaped upon future business leaders in a haphazard fashion. Established ideas are being taught, but many of these ideas are like myths. Recognizing myths and countering them with an active dialog is one way to clear confusion about quality. Eight quality myths, the reality, and whether there are solutions in these areas are considered. A sidebar article looks past quality to the misfortunes one company experienced after disbanding its quality assurance group.
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