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QICID: 20857
Title: Apply Six Sigma To Sales and Marketing
Copyright: 2007, ASQ
Author: Pestorius, Michael S.
Organization: Sanofi Aventis
Subject: Cultural change,Marketing,Problem solving,Process improvement,Sales,Six Sigma,Business performance,Creativity;
Series: Quality Progress, Vol. 40, No. 1, January 2007, pp. 19-24
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Abstract: A common misconception regarding Six Sigma is that it applies only to manufacturing processes and that its fact-based problem solving methodology doesn't transfer to business processes such as marketing and sales. These people believe that a standardized problem solving method stifles the creativity needed to be successful, when, actually, Six Sigma provides a framework to channel creativity. Six Sigma is the engine that drives results; creativity is the fuel. The delayed application of Six Sigma is the result of factors such as professional backgrounds, consumer purchasing patterns, and existing sales culture. Applying Six Sigma requires altering both processes and attitudes. Those who have been successful in sales careers are equally capable of mastering Six Sigma. Many of the most useful Six Sigma tools are simple and can drive significant process improvement without the use of statistics.
Number of pages: 6
Price for ASQ Members: $5.00
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