Root Cause Analysis: A Framework for Tool Selection (PDF, 149 KB)
A. Mark Doggett
How organizational measures are perceived may affect the extent to which they guide practice and lead to intended results.
SERVQUAL: Its Applicability in Electronic Commerce B2C (PDF, 148 KB)
Lucia Melián Alzola and Victor Padron Robaina
SERVQUAL is a popular method for measuring service quality, but can it be applied to electronic commerce business to customer (B2C)?