Contact:
Christel Henke
414-332-2933
chenke@hansondodge.com

For Immediate Release

ASQ Offers Free Webinar on Customer Service Measurement

Webinar Focuses on Achieving Customer Service Objectives

Milwaukee, Wis., October 27, 2009 — In today’s challenging economy, providing quality service can be  a major competitive advantage—but it can be difficult to define and measure. ASQ (American Society for Quality), www.asq.org, invites business professionals to register for a free webinar that spotlights how service quality measurement, data analysis and planning can make a positive impact for your business. The webinar, http://www.asq.org/webinars/past/ws10199.html will be available on demand via the ASQ Web site.

This free webinar, which lasts approximately 25 minutes, will provide a helpful overview to service quality measurement including analyzing existing data and planning specific strategies; providing means of measuring to obtain tangible and objective customer survey results; and analyzing appropriate customer data to draw conclusions, and/or make recommendations for improvement.  The tools outlined will be of value to any organization whether it is service, manufacturing or government.

The content of the webinar is a preview of a new virtual training course offered by ASQ on service quality measurement, which includes three one-day sessions:

• Part 1: Service Quality Measurement: Planning on Tuesday, November 17
• Part 2: Service Quality Measurement: Measuring on Friday, November 20
• Part 3: Service Quality Measurement: Analyzing on Tuesday, December 1

For more information on training, visit http://www.asq.org/service-quality-measurement/index.html.

Webinar presenter Jim Jubelirer has designed and implemented programs that bring the voice of the customer into organizations facing complex competitive challenges. His clients are drawn from a wide variety of industries and include GE, Harley-Davidson, Fidelity Investments, Freddie Mac, Royal Caribbean Cruises and Hewlett-Packard. Jubelirer is active in various trade associations and is on the faculty of the ASQ Professional Development seminar series.

"Service quality is one of the most crucial points of difference for any business but it can be difficult to navigate," said Jubelirer. "Through this webinar and subsequent training, we are offering a road map that will help businesses achieve their customer service objectives."

ASQ, (The American Society for Quality) www.asq.org, has been the world’s leading authority on quality for more than 60 years. With more than 85,000 individual and organizational members, the professional association advances learning, quality improvement and knowledge exchange to improve business results and to create better workplaces and communities worldwide. As a champion of the quality movement, ASQ offers technologies, concepts, tools and training to quality professionals, quality practitioners and everyday consumers. ASQ has been the sole administrator of the prestigious Malcolm Baldrige National Quality Award since 1991. Headquartered in Milwaukee, Wis., ASQ is a founding sponsor of the American Customer Satisfaction Index (ACSI), a prominent quarterly economic indicator, and also produces the Quarterly Quality Report.