For Immediate Release

ASQ Establishes Office in Mexico

Milwaukee, Wis., June 17, 2009 — ASQ (American Society for Quality) has announced the opening of its new office in Mexico City, Mexico. By establishing greater visibility in Mexico, ASQ hopes to increase the use and impact of quality in response to the diverse needs of Mexico.

With ASQ’s presence in Mexico, ASQ will engage, participate and contribute to key national and local state forums, seminars and conferences, specifically to increase awareness of quality methodologies.

“We believe a commitment to quality, business excellence and social responsibility has become a universal principle and that the world is coming together to advance these concepts,” said Robert Chalker, ASQ Global managing director. “ASQ hopes to provide the forum where this can occur.”

The Mexico office will have two staff members, with plans for future expansion. Staff members include María Elena Robles, ASQ Mexico general manager and Eduardo Amaro, manager of excellence programs. Robles will manage the development and implementation of strategic and operation plans of ASQ Mexico, working with the Board of ASQ Mexico and staff at ASQ headquarters. Amaro will promote ASQ training programs and certificate programs, cultivate and manage key corporate accounts, and understand market requirements and trends in Mexico to make available products and services to meet the needs of the customers.

“Establishing a presence in Mexico is in line with our vision to make quality a global priority,” said Roberto Saco, ASQ president. “Sharing ASQ’s QBOK® (Quality Body of Knowledge) will encourage businesses to produce quality goods and services.”

To celebrate, a grand opening ribbon-cutting ceremony will be held this fall. Local ASQ members, government officials, quality organizations and businesses and the media will be invited.

ASQ is the professional association of choice for quality experts in Mexico. The need for quality standards exists internationally—as a result, ASQ is growing rapidly in Mexico, currently offering five local sections and five student branches and more than 600 members across the country. ASQ offers many training and certification opportunities in Mexico as well. ASQ also holds a conference in Juarez, Mexico, each year. Find more information about ASQ’s activities in Mexico at www.asq.org/global/countries/mexico.html.

To speak directly to one of our bilingual Customer Care Representatives about ASQ and our products and services, call 001-800-514-1564 (toll-free from Mexico).

ASQ, www.asq.org, has been the world's leading authority on quality for more than 60 years. With more than 90,000 individual and organizational members, the professional association advances learning, quality improvement and knowledge exchange to improve business results and to create better workplaces and communities worldwide. As a champion of the quality movement, ASQ offers technologies, concepts, tools and training to quality professionals, quality practitioners and everyday consumers, encouraging all to Make Good Great®. ASQ has been the sole administrator of the prestigious Malcolm Baldrige National Quality Award since 1991. Headquartered in Milwaukee, Wis., ASQ is a founding partner of the American Customer Satisfaction Index (ACSI), a prominent quarterly economic indicator, and also produces the Quarterly Quality Report.