Article Abstracts
The Long-Term Customer Relationship Management: an Area where our Quality Principles are Challenged in the Insurance Industry
For us quality professionals who have adopted the broadest perspective, the success of any organization depends both on understanding and meeting the needs and expectations of customers and on considering those of the other stakeholders in or out of the organization. Thus all interested parties get their share of value from the organization.
For us quality professionals who are involved in the insurance industry, how do we apply the above principles to this particular industry?
Alain Gaumier
March 22, 2006
Registered users can view the entire article.
|