Advertising Specifications

Print Advertising Specifications
Online Advertising Specifications

Print Advertising Specifications

Electronically Submitted Ads
ASQ accepts only digital ads for all publications. Film is no longer accepted. Ads submitted electronically must arrive at ASQ by the space reservation closing date. Please fax your hard copy proof to 414-765-8673.

Accepted File Formats
The creation of PDF files directly from applications is not recommended. The proper way is to create a postscript file and use Acrobat Distiller to create the PDF. Any files not created this way may process with undesirable results. Postscript and Acrobat settings are available at www.asq.org, or contact ASQ Production Services.

Other acceptable applications: Adobe InDesign, Quark XPress, Adobe Illustrator, and Adobe Photoshop. If submitting an ad using one of the these applications, please include the following:

• A copy of each graphic support file (art of photo) saved as a TIFF or EPS, and the files should be linked.
• All screen and printer fonts.

Electronic Specifications
You must include the following information with each electronic ad submittal:

1. A 100% (same size) color or black and white copy of the ad will need to accompany the digital file for clarity of copy and content. ASQ cannot be responsible for your ad if no hard copy is furnished.
2. Media accepted: CD (read only), e-mail mediasales@asq. org (must be self-extracting archive, .sea), or ftp site. Note: An ftp client software program is required to send files to the ftp site. Contact Barbara Mitrovic at 800-248-1946 or e-mail bmitrovic@asq.org for ftp instructions.

Inserts

1. Contact an ASQ Media Sales account executive for cost.
2. Each insert counts as one insertion toward the earned rate and will be billed as one page, at the black and white earned rate. We offer attractive, cost-efficient pricing on inserts produced through ASQ Production Services.
3. Postcard inserts will be billed as 1⁄2 page island rate, at the black and white earned rate. Rates for special units are available upon request.
4. Unfurnished inserts must be received by the first business day of the month preceding publication.
5. Contact ASQ Production Services to review specifications, printer approval, and postal approval.

Binding Method: Perfect bound, jogs to head
Minimum Size: 5 1⁄2"w x 4 1⁄2"d
Maximum Size: 8 1⁄4"w x 11"d
Trims: 1⁄8” head, skive, foot, and face
Safety: Minimum 1⁄8" from trim
Stock: 9 pt. for Business Reply Mail
Perforations: 50/50, with vertical perf 3⁄8" from binding edge
Quantity: Call to confirm quantity plus 4% spoilage allowance

Online Advertising Specifications

Please follow these specifications and provide this information for your online ads.

• File format: .gif or .jpg (One animated ad is allowed on a page at a premium cost.)
• File size: 20 KB maximum (less than 10 KB preferred)
• Color depth: 16-bit
• Alternative (ALT) text: Less than five words
• URL: The link for your ad will open in a new window.

All banner sizes are approved as industry standards by the Industry Advertising Bureau (IAB).